When we read or watch something, it's important to know how good it is and how well it matches what the persona needs. Subatomic has six important metrics to measure how well content does its job. These metrics are evaluated using AI to make sure the content is useful, clear, and engaging for the audience. In future enhancement's we'll allow you to create your own metrics using similar descriptives and scoring rubrics.
In order to create great marketing content, you need to know who you're talking to. This is where personas come in. Personas are like detailed profiles of the different types of people a company wants to reach. Let’s dive into what personas are and how they help in making great marketing content.
Personas and target audiences are key elements in branding and marketing. They help companies understand who they are trying to reach and how to communicate effectively with them. Let’s explore how personas can be grouped together in a target audience and how this can be used to create a strong brand.
Your brand is much more than just a logo or a name; it encompasses various elements that together create identity and personality. Here are the different facets of a brand in Subatomic and what they mean:
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