Content Analysis Metrics - Methodology

When we read or watch something, it's important to know how good it is and how well it matches what the persona needs. Subatomic has six important metrics to measure how well content does its job. These metrics are evaluated using AI to make sure the content is useful, clear, and engaging for the audience. In future enhancement's we'll allow you to create your own metrics using similar descriptives and scoring rubrics.

1. Alignment

What it Means: Alignment checks if the content fits well with what the audience is interested in, their values, and what they need. It's like making sure a story about pets is read by someone who loves animals.

How it’s Measured:

Relevance to Interests and Needs (0-40 points): Does the content talk about things the audience cares about?
Consistency with Values and Lifestyle (0-30 points): Does the content respect and reflect the audience’s way of life?
Problem-Solution Fit (0-30 points): Does the content clearly show how it solves a problem the audience has?

2. Clarity

What it Means: Clarity is about how easy it is to understand the content. It's like making sure instructions are simple and easy to follow.

How it’s Measured:

Simplicity of Language (0-40 points): Is the language easy to understand without too much technical jargon?
Logical Flow and Organization (0-30 points): Is the information well-organized and easy to follow?
Visual and Textual Clarity (0-30 points): Are there helpful visuals and clear formatting to make understanding easier?

3. Informativeness

What it Means: Informativeness checks if the content provides useful and relevant information. It's like reading a book that gives you all the details you need about a topic.

How it’s Measured:

Relevance and Usefulness of Information (0-40 points): Is the information helpful and relevant to the audience?
Depth and Comprehensiveness (0-30 points): Does the content cover the topic thoroughly without overwhelming the reader?
Accuracy and Reliability (0-30 points): Is the information accurate and from trustworthy sources?

4. Persuasiveness

What it Means: Persuasiveness is about how well the content convinces the audience of its message. It's like a good advertisement that makes you want to buy a product.

How it’s Measured:

Emotional Appeal (0-40 points): Does the content connect with the audience emotionally?
Logical Argumentation (0-30 points): Are the arguments clear and based on facts?
Call-to-Action Effectiveness (0-30 points): Does it encourage the audience to take action, like buying something or signing up?

5. Readlength

What it Means: Readlength measures how engaging the content is from start to finish. It’s like a good story that keeps you hooked until the end.

How it’s Measured:

Engagement Depth (0-40 points): Does the content keep the reader interested throughout?
Appropriateness of Content Length (0-30 points): Is the length of the content just right, not too long or too short?
Presence of Engaging Elements (0-30 points): Are there interesting visuals, stories, or questions that keep the reader engaged?

6. Unmet Need

What it Means: Unmet Need looks at how well the content addresses problems or desires that other content doesn’t. It's like finding a book that answers questions no other book has answered.

How it’s Measured:

Identification of Unmet Needs (0-40 points): Does the content identify specific needs or problems that aren’t being addressed?
Articulation of Understanding and Empathy (0-30 points): Does the content show that it understands and cares about the audience’s needs?
Solution Positioning (0-30 points): Does it clearly present the product or service as the best solution to the problem?

By using these six metrics, we can make sure the content we create is effective, clear, informative, persuasive, engaging, and meets the audience's needs.